COFFEE CULTURE IN VIETNAM: FROM FARM TO GLOBAL CUP

WITNESS NEWS FOR SEA TODAY - PKG – GHT - VNM - COFFEE CULTURE IN VIETNAM FROM FARM TO GLOB.

Download • 21KB

SLUG: COFFEE CULTURE IN VIETNAM: FROM FARM TO GLOBAL CUP

LOCATION: VIETNAM 

CORRESPONDENT NAME: GENIE HOAI TRAM

NUMBER OF FILES: TWO 

FILE NAMES: WITNESS NEWS FOR SEA TODAY - PKG – GHT - VNM - COFFEE CULTURE IN VIETNAM: FROM FARM TO GLOBAL CUP

<<LEAD IN>>

<<HOST>>

VIETNAM IS THE WORLD’S SECOND-LARGEST COFFEE PRODUCER/ AND ITS COFFEE CULTURE IS DEEPLY INTERTWINED WITH THE NATION’S HISTORY AND ECONOMY// THIS FEATURE WILL TRACE THE JOURNEY OF VIETNAMESE COFFEE FROM ITS ORIGINS IN COLONIAL TIMES TO ITS ROLE IN THE GLOBAL MARKET TODAY//

<<ROLL PKG>>

<<REPORTER>>

VIETNAMESE DRIP COFFEE IS ONE OF THE PRIDES OF OUR NATION// FROM ITS RICH FLAVORS TO ITS UNIQUE PREPARATION METHODS/ IT’S A SYMBOL OF OUR CULTURE AND HERITAGE// HOWEVER THIS ICONIC STYLE OF COFFEE IS FACING CERTAIN CHALLENGES TODAY/ WE’RE DIVING INTO THE WORLD OF CÀ PHÊ PHIN TO UNCOVER WHAT’S HAPPENING AND/ OF COURSE/ TO EXPERIENCE COFFEE THE WAY WE DO IT HERE IN VIETNAM//

<<ROLL VO>>

THERE HAS BEEN EXCITING SHIFT IN THE WAY PEOPLE MAKE AND DRINK COFEE// LET’S TALK TO THIS COUPLE/ THEY HAVE BEEN COFEE LOVERS FOR ALMOST A DECADE WITH A LOT OF EXPERIENCE WORKING IN THIS INDUSTRY//

<<SOT: Hoang Thao – Barista/Trainer and Duc Ngo – Radio Producer/MC>>

0:42 -0:54 Honestly, with coffee, I wouldn’t the word “delicious” to describe it. I would rather use the word “suitable” because coffee nowadays are roasted and brewed in many different ways.Thật ra mình sẽ không dùng từ ngon để miêu tả cà phê mà sẽ là phù hợp. Hiện nay thì cà phê phin được pha với nhiều công thức khác nhau.

0:55 – 1:25 For example, people usually think of Vietnamese Drip Coffee as black and bitter. But now, there are many other ways to make the coffee which allows us to fully enjoy the uniqueness of each coffee bean.

Như lúc trước cà phê phin thì sẽ được xem là đen và đắng thì ngày nay có rất nhiều công thức để pha cà phê phin các nhau. Việc mà thưởng thức được hương vị của cà phê đó nó sẽ quan trọng hơn.

1:34 – 1:56 People usually assume that only Robusta can be made as Drip Coffee and it should roasted from a medium to high level. However, we should be open minded as there are many other ways to make it.Người ta thường nghĩ cà phê pha phin thì phải dùng hạt robusta và được rang vừa và đậm. Tuy nhiên thì còn có nhiều cách pha khác nhau nữa.

<<ROLL VO>>

THE BEAUTY OF VIETNAMESE DRIP COFFEE SERVES AS A POWERFUL INSPIRATION FOR COFFEE SHOP OWNERS// IT’S THIS DEEP CONNECTION TO TRADITION AND CULTURE THAT MOTIVATES THEM TO CONTINUE SPREADING THE PRIDE OF THE NATION/

,,

<<SOT: Thuan Nguyen – CEO and Founder of 3 O’clock Coffee franchise>>

2:13 – 2:24 The culture of drinking Drip Coffee has been existing for a very long time. At home, if we want to enjoy a cup of coffee then the most obvious way is to make drip coffee as it is very rare for Vietnamese to have a coffee maker at home.

Văn hóa uống cà phê thì đã có từ rất lâu rồi Vì nếu chúng ta ở nhà mà muốn uống cà phê thì có thể pha ngay một ly cà phê phin chứ ít khi chúng ta có máy pha cà phê ở nhà.

2:26 – 2:30 Or culturally speaking, there is a saying that goes “a cup of coffee starts the conversation”. When people gather, having a drip coffee right next to them makes total sense. Here is why

Văn hòa cà phê khi người ta gặp nhau thì sẽ gọi một ly cà phê phin

2:30 – 2:36 As people wait for the coffee to drip, this give them more time to talk and to spend time with each other. Rather than grabbing something quick and be on their way.

2:37 -2:54 Another reason is Vietnam has a great resource of Robusta, which is ideal for Drip Coffee. And Vietnamese rather have their Robusta Drip Coffee with condensed milk, which is totally different from any coffee drinking culture in the world.

Một lý do nữa là do sản lượng Robusta của Việt Nam rất nhiều và người Việt rất thích uống cà phê Robusta cùng với sữa đặc. Điều này làm nên sự đặc biệt trong các thưởng thức cà phê của Việt Nam so với thế giới.

<<REPORTER>>

VIETNAMESE DRIP COFFEE IS MORE THAN A DRINK—EVERY CUP IS A CONNECTION TO OUR CULTURE// BUT AS WE’VE SEEN TODAY/ THIS STYLE OF COFFEE NEEDS MORE RECOGNITION ON THE GLOBAL STAGE//"

<<SOT: Thuan Nguyen – CEO and Founder of 3 O’clock Coffee franchise>>

3:06 – 3:25 With the upcoming trend of different way to brew and roast coffee, Vietnamese Drip Coffee might be neglected. We need to improve marketing, promoting, and even workshop to spark people’s interest in Vietnamese Drip Coffee again.

Tập trung vảo xu thế của giới trẻ hiện nay thì vô tình cà phê phin sẽ bị lùi dần về phía sau. Cần phải quảng bá, truyền thông và tổ chức workshop để mọi người cảm thấy hứng thú lại với cà phê phin

3:25 -3:35 We need to make them understand that this is not about just drinking a cup of coffee, but every sip is a whole experience to enjoy.

Nó không chỉ là việc uống một ly cà phê nữa, mà nó là một trải nghiệm để thưởng thức.

<<SOT: Hoang Thao – Barista/Trainer and Duc Ngo – Radio Producer/MC>>

3:37 -3:43 Drink your coffee just like a Vietnamese is enjoying their drip coffee.

Hãy uống cà phê như một người Việt Nam đang uống cà phê phin.

3:44 – 4:11 Put away your phone or any technology device, order a drip coffee with a phin made from tin, using a Robusta coffee with a bit of coffee. Watch each coffee drop falling down your glass from the filter.

Bỏ điện thoại đi, và gọi một ly cà phê với phin làm từ nhôm cùng hạt cà phê Robusta. Ngắm nhìn từng giọt cà phê rơi xuống.

4:12 – 4:19 And don’t rush! Enjoy a conversation with whoever you are with, share your life story to them, and truly being in the moment while drinking your Vietnamese Drip Coffee.

Tận hưởng cuộc trò chuyên với bạn bè, bàn luận rôm rả về cuộc đời và thực sự tận hưởng ly cà phê đó.

4:20 – 4:31 We hope that you will have amazing experience enjoying coffee in Vietnam. We are excited to welcome you!

<<CLOSING>>

SO/ THE NEXT TIME YOU’RE LOOKING FOR A UNIQUE COFFEE EXPERIENCE/ WHY NOT TRY CÀ PHÊ PHIN? IT’S MORE THAN JUST COFFEE—IT’S A TASTE OF VIETNAM’S CULTURE AND HERITAGE// SAVOR THE BOLD FLAVORS/ ENJOY THE SLOW BREWING PROCESS/ AND IMMERSE YOURSELF IN THE WAY WE ENJOY COFFEE HERE// THANKS FOR JOINING ME ON THIS JOURNEY// 

GENIE/ REPORTING FOR SEATODAY FROM HCMC/ VIETNAM//