UGANDA TO TAP SOUTHEAST ASIAN MARKET

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WITNESS FOR SEA TODAY - PKG - CKE – UGA - UGANDA TO TAP SOUTHEAST ASIAN MARKET.docx

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SLUG: UGANDA TO TAP SOUTHEAST ASIAN MARKET

LOCATION: UGANDA, EAST AFRICA

CORRESPONDENT NAME: CAMILLE ELEMIA

NUMBER OF FILES: TWO

SLUG: WITNESS FOR SEA TODAY - PKG - CKE – UGA - UGANDA TO TAP SOUTHEAST ASIAN MARKET

[ANCHOR ON CAM]

THE GOVERNMENT OF UGANDA IN EAST AFRICA IS EYEING TO TAP THE SOUTHEAST ASIAN MARKET TO BOOST ITS TOURISM// SEA TODAY CONTRIBUTOR CAMILLE ELEMIA JOINS A TWO-WEEK SPECIAL TRIP TO THE PEARL OF AFRICA TO SEE WHAT THE COUNTRY HAS TO OFFER TO SOUTHEAST ASIANS//

[ROLL VO]

[GIRAFFE, ELEPHANTS, TRIBAL DANCES, EQUATOR]

WELCOME TO UGANDA/ THE PEARL OF AFRICA// LOCATED IN EAST AFRICA/ UGANDA IS HOME TO AN ABUNDANT WILDLIFE/ MAJESTIC SCENERY/ VIBRANT CULTURE/ AND WARM PEOPLE//

[SOUTHEAST ASIANS ARRIVAL IN AIRPORT]

BUT NOT MANY PEOPLE FROM SOUTHEAST ASIA KNOW OR HAVE VISITED UGANDA// THE AFRICAN COUNTRY’S EMBASSY IN MALAYSIA/ WHICH COVERS ALL OTHER ASEAN STATES/ INVITED SOME JOURNALISTS AND TOUR OPERATORS FROM THAILAND/ INDONESIA/ VIETNAM/ AND THE PHILIPPINES FOR A TWO-WEEK FAMILIARIZATION TOUR// 

[CAMILLE DANCE WITH TRIBE]

AND I WAS IN FOR A TRIP OF A LIFETIME//

[VIDEO: FAST FORWARD OF ANIMALS/SCENES]

[GORILLAS, TREKKING]

THE HIGHLIGHT OF THE TRIP WAS THE MOUNTAIN GORILLA TREKKING/ WHICH IS NOT FOR THE FAINT OF HEART // IT WAS A GRUELING HOURS-LONG TREK TO SEE THE ENDANGERED MOUNTAIN GORILLAS DEEP IN THE BWINDI NATIONAL FOREST// 

[PTC/STANDUPPER 1]

RIGHT NOW THEY TOLD US THE MOUNTAIN GORILLAS ARE JUST TEN MINUTES AWAY// BUT WE’RE NOT SO SURE BECAUSE THEY CAN KEEP ON MOVING AND THAT ADDS TO THE KILOMETERS WE HAVE TO WALK. BUT LET’S SEE//

[TRACKER RANGERS, GUIDES]

THESE TRACKERS PHYSICALLY TRACK THE FAMILIES OF GORILLA IN THE FOREST TO MONITOR THEIR HEALTH AND TO ALSO MAKE IT EASIER FOR HIKERS TO FIND THEM// GORILLAS ARE SO SMART THAT THE GUIDES SAID IMPLANTING CHIPS WONT WORK FOR THEM//

[GORILLAS]

WHEN WE GOT THERE/ IT WAS OH SO WORTH IT//

[PTC/STANDUPPER 2]

WE FINALLY SAW THE MOUNTAIN GORILLAS AFTER HOURS OF TREKKING AND THIS IS SUCH AN EXHILARATING EXPERIENCE ON OVER A DOZEN OF THEM A FAMILY AND WE EVEN SAW THE SILVERBACK MONKEY WHICH IS THE HEAD OF THE FAMILY// 

WE ONLY HAVE ONE THOUSAND GORILLAS HERE AND MORE THAN HALF OF THEM ARE ACTUALLY IN UGANDA//

I HAVE TO KEEP MY VOICE DOWN LOW SO AS NOT TO DISTURB OR TO SCARE THEM AWAY AND AT THE SAME TIME I HAVE TO WEAR A FACE MASK BECAUSE HUMAN BEINGS AND GORILLAS SHARE THE SAME DNA AROUND MORE THAN 98% SO THIS IS A WAY TO PREVENT SPREADING ILLNESSES BETWEEN THE TWO SPECIES// 

IT'S A REALLY GOOD EXPERIENCE. YOU HAVE TO TRY THIS IN UGANDA//

[CHIMPANZEES]

UGANDA IS ALSO RICH IN OTHER PRIMATES// ANOTHER ACTIVITY TO DO HERE IS CHIMPANZEE TREKKING// THIS HIKE IS SHORTER AND EASIER THAN THE GORILLA TREK/ BUT NEVERTHELESS EQUALLY EXCITING//

[WILDLIFE, NATIONAL PARK, LODGES, PEOPLE]

WHILE THE COUNTRY HAS PLENTY OF WILDLIFE/NATIONAL PARKS/AND LODGES RANGING FROM MID TO HIGH-END/ THE COUNTRY STRUGGLES TO MARKET ITS TOURISM// 

[SOUTHEAST ASIANS AND AFRICANS TALKING]

MOST SOUTHEAST ASIANS KNOW OR TRAVEL TO OTHER AFRICAN COUNTRIES SUCH AS KENYA/ TANZANIA/ AND SOUTH AFRICA// 

[SCENES IN KAMPALA]

AT THE SAME TIME/ UGANDANS HAVE TRADITIONALLY RELIED ON NORTH AMERICAN AND EUROPEAN MARKETS//

[AMBASSADOR BETTY BIGOMBE BROLL]

THESE ARE WHAT THE UGANDAN GOVERNMENT AND AMBASSADOR TO MALAYSIA AND OTHER SOUTHEAST ASIAN COUNTRIES/ BETTY BIGOMBE/ WANT TO CHANGE//

[SOT]

BETTY BIGOMBE

UGANDAN AMBASSADOR TO MALAYSIA, OTHER SOUTHEAST ASIAN COUNTRIES

00:06-00:30 I want to inform Ugandans today that Asia is where money is and we should start looking for Asia because there are more commonalities. At one time, they were also developing countries. At one time, they were just as poor as we are. So this is something we can learn from them. 

[STREET BROLL, GORILLA TREKKING, FOREST TREKKING]

THERE ARE SOME CHALLENGES FACING UGANDA IN ACHIEVING THIS// FOR ONE, TRAVELING TO AFRICA FROM THE REGION IS REALLY EXPENSIVE// THE GORILLA AND CHIMPANZEE TREKKING CAN ALSO COST A FORTUNE - $800 AND $200/ RESPECTIVELY/ SOME PROCEEDS GO TO CONSERVATION EFFORTS//

[UGANDANS]

GOOD THING/ A LOW COST-AIRLINE FROM THE REGION RECENTLY OPENED FLIGHTS TO NAIROBI IN KENYA/ WHICH THE AMBASSADOR SAID COULD HELP BOOST TOURISM IN NEARBY UGANDA//

[SOT]

SITTHICHAI UDOMKITTHANAKUL

VICE PRESIDENT, THAI TRAVEL AGENTS ASSOCIATION

01:09-01:20 Africa is not so popular for Thais because the cost for touring to Africa is very high. And the entry for the national park is high too.

[TRANSITION USING BROLL, COVER SOME OF THE SOT WITH BROLL OF ANIMALS]

00:42-01:03 I think that after this trip, we can promote Uganda to Thai tourists because most of the Thai tourists when they come to Africa, they never think about Uganda. The important point for the Uganda is the gorilla and the chimpanzee. 

[INDONESIAN TRAVEL OPERATORS]

ANOTHER ISSUE THAT SOUTHEAST ASIAN MUSLIMS MAY FACE IS THE LACK OF HALAL FOOD/ THIS IS SOMETHING THAT THE UGANDAN GOVERNMENT AND INDUSTRY ARE WORKING ON//

[SOT, COVER WITH BROLL]

MASRURA RAM IDJAL

INDONESIAN TRAVEL OPERATOR 

00:54-01:33  the plus point: that the chimpanzee and gorilla is only here in Uganda, not in other countries. Because like the savannah and safari, we can also find in Kenya, Tanzania or South Africa. The negative point because they are still new destination. There are a lot of facilities and infrastructures that they're going to develop.

And the other thing for the Indonesian market because our market is in is Muslim so they have to really concerns about the halal food not only no pork but halal which is everything, the procedure the food is halal.

[EXPLORE UGANDA, SAFARI VEHICLE, PEOPLE OF UGANDA]

NEXT YEAR, THE UGANDAN GOVERNMENT IS SET TO HOLD DIFFERENT PROMOTION EVENTS IN SOUTHEAST ASIAN COUNTRIES TO PROMOTE THEIR TOURISM//

ASIDE FROM BEING BLESSED WITH MAJESTIC VIEWS AND ABUNDANT WILDLIFE/ UGANDA HAS VERY NICE PEOPLE WHOM SOUTHEAST ASIANS CAN FIND VERY RELATABLE// AT THE END OF THE DAY/ IT’S ALL ABOUT GOOD MARKETING AND GOOD PRICE POINTS//

[GROUP OF BIRDS FLYING]

CAMILLE ELEMIA/SEA TODAY/UGANDA, EAST AFRICA//